To reduce the possibility of unauthorized access or disclosure, we have put in place a number of physical, electronic and managerial procedures to help protect the information we collect online. In addition, we use standard Secure Sockets Layer (SSL) certificates to secure all pages used for inputting users’ Personal Information. However, due to the open communication nature of the Internet, no system can be completely secure and we cannot guarantee the security of your Personal Information.
California Do Not Track Disclosure
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting the user’s activity that such activity will not be tracked.Brighter Life’s Site does not respond to Do Not Track signals.
Information We Collect
We collect both Personal Information and non-personally identifiable information through the Site in order to help us to learn more about how our visitors use the Site, to measure areas of interest, and to provide our users with important information on our network of independently owned and operated Home Instead Senior Care® franchise businesses (the “Network”) and our and/or our Network’s services. Collection of information allows us to build features and functionality that will enhance your experience. You are not obligated to provide us with Personal Information in order to use the Site. However, we do require that you register and provide certain Personal Information in order to send us inquiries, to receive information about our Network and how to become an independently owned and individually operated franchise (each a “Franchise”) or master franchise (each a “Master Franchise”), and to receive newsletters and other special offers. We collect non-personally identifiable information through the use of General Tracking Information and Click Path Tracking (cookie technology) described below.
Collection of Non-Personally Identifiable Information
1. General Tracking Information
Personal Information is information that is about an identifiable individual. Generally speaking, Personal Information does not include: a) anonymous or aggregated information that does not allow an individual to be identified; or b) information regarding companies and other “legal persons.”
2. General Tracking Information
We keep track of the pages visited by each user. Our web server automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve our Site by making it more responsive to the needs and preferences of our users. This information does not identify you personally.
3. Click Path Tracking
Technologies such as cookies, beacons, tags and scripts are used by Home Instead and our affiliates, our marketing, testing and quality assurance partners, and/or our analytics, information technology and web monitoring service providers. These technologies are used in analyzing trends, administering the Site, tracking users’ movements around the Site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
We use local storage (“LS”) also referred to as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our Site or to display advertising based upon your web browsing activity use local storage to collect and store information. Various browsers may offer their own management tools for removing HTML5 LS.
4. Use of Non-Personally Identifiable Information.
We may share non-personally identifiable information in the aggregated form with third parties who are providing research services that, in turn, will help to enhance the experiences of the Network’s clients or Brighter Life Caregiving. These third parties may publish the results of these research findings (e.g., in academic environments).
Collection of Personal Information
1. What we do with the Personal Information We Collect
We collect Personal Information from you in order to learn more about how you use the Site; to measure areas of interest in our Network and the services we and/or the Network provide(s); to understand the needs of our and our Network’s customers; to provide you with better service; and to help us with internal record keeping. If you register or use the “chat” feature on our Site, the information you provide through your registration, or as part of the chat feature, may be used by Home Instead, our independently owned and operated Franchisees and Master Franchisees, our affiliates and our third-party service providers or other partners for gathering business intelligence about our Network or performing data analyticsand may be compiled as part of our internal database system. In addition, both we and our independently owned and operated Franchisees and Master Franchisees, affiliates, third-party service providers and other business partners may send correspondence to or contact you using the e-mail, street address and/or phone number you provide to us when registering on our Site or which you provide to us through the Site. These communications may include, but are not limited to, newsletters, promotional offers, information on new features and services that we and/or our Network provide(s), franchise opportunities, employment opportunities with us at our corporate office, Site updates, responses to your e-mails, inquiries, comments and opinions, surveys, and technical support. In certain instances you will have an opportunity to limit these uses at the time your Personal Information is collected. You also may limit the contacts you receive by following the instructions in the “Opt-Out” Section below.
We and/or our Network will retain and use your information for as necessary to fulfill the purposes for which it was collected or as necessary to comply with legal obligations, resolve disputes, and enforce agreements.
2. Sharing of Personal Information
We may also provide your Personal Information to or allow access to your Personal Information by companies that provide services to help us or the Network with our/its business activities, such as offering customer service, assessing quality and customer satisfaction, enabling website features, or assisting with hiring of employees. These companies are authorized to use your Personal Information only as necessary to provide these services.